Google has become the go-to when it comes to searching for products and services. As a matter of fact, Google estimates 1.17 billion people use their search engine on a daily basis. (statista) From a business point of view, coming up on the results page when people search for related products or services is very important, especially with all the noise from other competitors online. The following are 5 main factors that will determine how your advertisements rank, and ultimately who will come out on…
Keep Reading
Having a beautiful website that nobody can find online will hurt your business. Over the years, we have talked to numerous people that are unhappy with their SEO (Search Engine Optimization) results. There can be several reasons for a website not to show up in the search results, but below are some of the more common ones:
Keep Reading
Are you paying too much for online advertising without seeing results? Are your competitors outranking you online? Online advertising has been growing exponentially over the last couple of years and there are good reasons for this. Most people spend more time online and less with traditional media such as tv, magazines, and newspapers. Most people will use Google Search to find almost any product or service. The power of online advertising (e.g. Google Ads, Facebook Ads) is that you can target your…
Keep Reading
We’ve all seen the advertisements—on TV, bus benches, billboards, and online—“Call or Click Before You Dig”. In April of 2018, the Alberta Common Ground Alliance (ACGA) approached Edge to run a marketing campaign to promote a bill currently in legislation. The goal of the campaign was to encourage stakeholders within affected industries to visit a micro- website, which directed them to send a pre-written letter of support to their local member of parliament.
Keep Reading