Blog

We’ve all seen the advertisements—on TV, bus benches, billboards, and online—“Call or Click Before You Dig”. In April of 2018, the Alberta Common Ground Alliance (ACGA) approached Edge to run a marketing campaign to promote a bill currently in legislation. The goal of the campaign was to encourage stakeholders within affected industries to visit a micro- website, which directed them to send a pre-written letter of support to their local member of parliament.