For most of us, working on our business instead of in it has always been a challenge. We get so caught up in the day-to-day operations and working on a never-ending to-do list. We went into business because we are good at something and we want to work for ourselves instead of ‘working for the man’. Being good at something, however, does not mean other people will automatically find out about us or about our business. Marketing is the # 1 challenge for small businesses, but without letting people know about…
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As of June 1, our office is fully open again. We made some modifications in our office layout with an increased spacing of our workstations, some physical barriers and policies for how our clients and our staff can stay safe!
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The current crisis will have long-term effects on how you will market your products and services to your customers. Some traditional marketing tools are no longer useful or even available at the moment (think personal sales). Your customers and prospects are spending more time online than ever before. What can you do to weather the current storm and thrive once we get out of this situation (and yes, together, we will get through this!).
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All Albertans are feeling the impact of the COVID-19 pandemic. With many public services and local businesses having to close their doors and limit services, there is a lot of uncertainty in the air around what will happen over the next few weeks and months. EDGE is built around helping local businesses succeed, and we feel the pain when we see our clients impacted by this crisis.
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