The EDGE Marketing Blog, Page 14

With the amount of messages that the average person receives a day (roughly over 3,000 commercial messages each day) it can be difficult for our messages to make it through. We really only have a few seconds to pique consumers’ attention enough for our message to resonate and to stick with them. With so many messages coming through it is only natural for the brain to block most of them out to protect itself from an overload. In those few seconds you have to communicate simply and clearly what you do.

Almost every business owner that I have met over the years is always looking for more clients and more work. Ok, there are exceptions to every rule but overall, businesses are always looking to make their next sale. This makes sense because all businesses need customers and sales to be able to survive. It is great to have a customer buy from you the first time they find out about you, but often does that really happen? Yet, many businesses go after this (small) group of potential clients.

Being found online when customers are looking for the product or service you offer is one of the biggest challenges for most businesses. If they can’t find you online you don’t exist.

For most of us, working on our business instead of in it has always been a challenge. We get so caught up in the day-to-day operations and working on a never-ending to-do list. We went into business because we are good at something and we want to work for ourselves instead of ‘working for the man’. Being good at something, however, does not mean other people will automatically find out about us or about our business. Marketing is the # 1 challenge for small businesses, but without letting people know about…