Pay Per Click | CJ Plumbing & Heating

C.J Plumbing & Heating is a local plumbing company with many local competitors going after the same clients. Not happy with the value they were receiving from their online marketing provider, C.J. Plumbing contacted EDGE to have a local marketing firm to take care of their online advertising and website design. We were able to reduce the actual monthly cost of the paid ads with Google by 75%, while getting excellent results through actively managing the campaigns, and really focusing in on the ideal customers that C.J. serves best.

Looking to build brand awareness and getting new leads, C.J Plumbing & Heating utilised a direct response marketing strategy that focused on direct response marketing search ads and display remarketing ads.


Goal:

Help increase brand awareness, increased lead generation, and to drive more traffic to the website www.cjplumbingheating.ca. The campaign is focused on the Red Deer and Central Alberta.


Approach:

Understand the audience - By carefully reviewing the different audiences, we built specific campaigns with specific keywords and search terms targeting both residential and commercial audiences with custom messages that would connect and resonate with their needs.

Engaging the audience - By directing Google Ad visitors to branded content on both a desktop and mobile-optimised website that was relevant to the individual's search query and by introducing remarketing ads to help generate brand awareness and reconnect with previous website visitors.

As part of the monthly management package, we will also make updates to the website SEO and Google My Business Page resulting in great organic search visibility.


The Results:

Reduced overall monthly online advertising budget while maintaining and generating quality leads for the business. Increase search visibility both for paid advertising and organic SEO

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