Blog & News | EDGE Marketing & Design

How to Start Making Videos for Your Business (Even If You Think You're Not Ready)

Thu, 23 Apr 2026 20:11:00 +0000

Is your business using video to reach new customers? Get practical tips on what to film first, how to improve quality on a budget, and when to bring in a professional — with insights from professional videographer Stuart Reece.

What AI Search Actually Means for Your Online Visibility

Thu, 26 Mar 2026 14:09:00 +0000

Are your goods or services showing up in AI conversations? Get the scoop on how to capture high-intent, ready-to-purchase leads from the likes of ChatGPT, Gemini, and other AI platforms with tips from Haytham Mahir.

The Real Cost of a DIY Website (And When to Call in the Pros)

Tue, 24 Feb 2026 21:01:00 +0000

Building a website yourself comes with unseen costs. Our developer, Jason, presents things for you to consider before you tackle a website on your own.

5 Branding Mistakes Small Businesses Make That Everyone Sees

Thu, 22 Jan 2026 21:09:00 +0000

Branding for your small business is no small task. Avoid branding pitfalls with expert tips from our Creative Director, Pieter Loung.

Why Your Paid Ads Aren't Working (And How to Fix Them)

Tue, 23 Dec 2025 17:00:00 +0000

Paid ads are the fastest way to get your products and services in front of a buyer. Here's how to use them properly.

How I Use AI to Create Content (Without Losing My Voice)

Wed, 26 Nov 2025 14:59:00 +0000

AI doesn't solve all of your marketing problems. But it is an extremely powerful tool when used properly.

How to Get More Customer Reviews (and Put Them to Work for Your Business)

Tue, 28 Oct 2025 15:00:00 +0000

Customer reviews have more uses than you think. This article dives into how to put them to work for your business.

How to Build a One-Page Marketing Report That Proves Your ROI

Mon, 15 Sep 2025 23:18:00 +0000

Market reporting is much more than an afterthought. This article explains how to build a one-page marketing report that sets you up for success.

Why Your Marketing Strategy Should Come Before Your Tactics

Wed, 13 Aug 2025 17:00:00 +0000

Marketing strategy is no longer just theory. This article explains how small businesses can build effective strategies that drive growth without wasting money on tactics. Learn where to start, which frameworks work, and how to create strategy that delivers results, from the team at EDGE Marketing & Design.

How AI Is Changing Small Business (and How to Keep Up)

Wed, 16 Jul 2025 15:00:00 +0000

AI is no longer just for big companies. This article explains how small businesses can use AI to handle routine tasks, save time, and stay competitive—without feeling overwhelmed. Learn where to start, which tools matter, and how to make AI work for your business, from the team at EDGE Marketing & Design.

Want to Manage Your Customers Better? Here’s What Actually Works

Tue, 03 Jun 2025 18:00:00 +0000

Many small businesses don’t lose leads from lack of interest, they lose them from lack of follow-up. This article outlines a simple 3-step customer management process built for real-world use. Learn how to capture leads, nurture them without pressure, and close with less friction. EDGE Marketing & Design shares a practical approach that works with or without a CRM, helping you stop dropping the ball and start converting more consistently.

Turning Pain Points Into Profits: A Story-Driven Approach to Winning More Business

Thu, 01 May 2025 14:00:00 +0000

In 2025, clarity beats cleverness. This article unpacks why today’s most effective websites and marketing campaigns don’t just look good—they tell a story your audience actually cares about. Learn how to shift from feature-focused messaging to customer-first storytelling that positions your business as the trusted guide. Discover how to identify your clients’ pain points, frame them with empathy, and offer a clear path to results. Whether you're in construction, services, or B2B sales, EDGE Marketing & Design shows how to use real-world struggles and solutions to win more business and build lasting trust.

Beyond Pretty: Building Smart Websites That Drive Business Growth

Thu, 03 Apr 2025 15:38:00 +0000

Discover why a pretty website isn’t enough in 2025. This post explores how smart websites—built for lead capture, customer engagement, and business growth—outperform traditional designs. Learn the pitfalls of outdated sites, the power of strategic features like automation and CRM integration, and how to turn your digital presence into a trust-building, results-driven asset. Ready to upgrade from aesthetics to impact? EDGE Marketing & Design shares actionable insights to get you started.

Building a Lead Capture Strategy That Aligns with Your Business Goals

Thu, 06 Mar 2025 15:51:00 +0000

Your business delivers exceptional value. Your solutions make a real difference for your clients. But if your lead capture process consists of a generic "Contact Us" form that doesn’t go anywhere and an unqualified email list, you're losing valuable opportunities before they even reach your sales team.

Step-by-Step SEO Audit Guide: How to Evaluate Your Website

Thu, 06 Feb 2025 16:12:00 +0000

You've invested in a great website, but somehow, it feels like you're whispering in a crowded room. Your competitors are showing up in search results while your site sits quietly on page four (let's be honest, nobody scrolls that far). If this sounds familiar, you don't need a website redesign; you need an SEO audit. Think of it as a comprehensive health check for your digital presence. Transform your website from overlooked to outstanding.

Marketing Strategy First: Stop Wandering, Start Planning

Tue, 07 Jan 2025 17:30:00 +0000

Developing a strategic marketing plan must always before implementing tactics. Let's get into some of the key questions your business must answer to create an effective roadmap for their marketing efforts and avoid wasting resources.

3 Website Essentials You Can’t Afford to Ignore

Tue, 03 Dec 2024 12:18:00 +0000

There are three critical elements that you can't afford to ignore when it comes to your website: User Experience (UX), Credibility, and Engagement. Let’s break these down.

Attract Qualified Leads With Content That Solves Their Biggest Problems

Thu, 31 Oct 2024 16:36:00 +0000

Businesses aren't looking for just any leads—they're looking for qualified leads that they can turn into loyal customers. By utilizing a content marketing strategy, your business can not only attract these leads but also nurture and convert them into paying customers.

Do I still need a website?

Sat, 26 Oct 2024 11:56:00 +0000

With the ever-increasing array of Social Media channels, directory services and Google’s own Google My Business listings, does it still make sense to invest in a professional website for your business?

Your Customer’s Journey: From Stranger to Customer and Raving Fan

Tue, 08 Oct 2024 12:08:00 +0000

Understanding this customer journey and having content and tactics ready for every stage makes it easier to drive growth and build long-term relationships. Read more about the customer journey in our blog!