Google Ads Pay-Per-Click (PPC)

Find new leads with Google Ads

Generating more traffic to your website and finding new customers online is a top priority for any business. By actively managing your Google Ads campaign, we can ensure that you get great results while keeping your budget to a minimum.

Combine paid Google Ads with a fully SEO-optimized website and you have a powerful combination that will dramatically increase your online visibility! We have been able to achieve great results for our clients and we are offering to do the same for you. We are Central Alberta-based and have a deep understanding of the local market and how to get results.

Read Case Study

C.J Plumbing & Heating is a local plumbing company with many local competitors going after the same clients. Not happy with the value they were receiving from their online marketing provider, C.J. Plumbing contacted EDGE to have a local marketing firm to take care of their online advertising and website design. We were able to reduce the actual monthly cost of the paid ads with Google by 75%, while getting excellent results through actively managing the campaigns, and really focusing in on the ideal customers that C.J. serves best.

Looking to build brand awareness and getting new leads, C.J Plumbing & Heating utilised a direct response marketing strategy that focused on direct response marketing search ads and display remarketing ads.


Goal:

Help increase brand awareness, increased lead generation, and to drive more traffic to the website www.cjplumbingheating.ca. The campaign is focused on the Red Deer and Central Alberta.


Approach:

Understand the audience - By carefully reviewing the different audiences, we built specific campaigns with specific keywords and search terms targeting both residential and commercial audiences with custom messages that would connect and resonate with their needs.

Engaging the audience - By directing Google Ad visitors to branded content on both a desktop and mobile-optimised website that was relevant to the individual's search query and by introducing remarketing ads to help generate brand awareness and reconnect with previous website visitors.

As part of the monthly management package, we will also make updates to the website SEO and Google My Business Page resulting in great organic search visibility.

Reduced overall monthly online advertising budget while maintaining and generating quality leads for the business. Increase search visibility both for paid advertising and organic SEO


To get started or to learn more
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Why advertise with Google Ads?

Google is a key resource used by people around the world to ask questions, research products and look for services that are answered with a combination of paid advertisements (Google Ads) and organic search results. Keeping this in mind Google has become the go-to search engine, with an estimated 3.5 billion search queries performed a day!

Many business owners understand the value of advertising online and are advertising their products and services through Google. From a business perspective showing up on the search query results page when a potential customer searches for your products or services is very important, especially with all the noise from competitors.

Download our Free 5 Tips To Improve Your Google Ads guide.

Get started with us today!