Your Guide to Navigating Digital Marketing

The world of digital marketing changes daily with different tactics and new competitors appearing; this can make it difficult for small businesses to keep up. How you reach your audience is also changing; there are the ‘tried and true’ options like email marketing, but you also have to be competitive with social media and online advertising. But before you start spreading yourself across every platform and marketing tactic, it's important to start with a strategy. Once you have the right marketing strategy and tools in your toolbox, you have a better chance of being at the top of the search page. This is your guide to navigating digital marketing for your small business.

Marketing Strategy

Do you feel like your marketing dollars are being spent in the wrong places? Are you wasting all your effort on the latest marketing trends? It’s probably because you didn’t start with a strategy. By creating a marketing strategy based on your goals, research, and industry insight, you can set your business up for success. Let’s go back to the beginning to see why a marketing strategy is so important and how to go about creating an effective strategy.

Content Marketing

You’ve only got a few seconds to grab your audience’s attention. They have dozens, if not more, of options to turn to. So, why should they choose you over your competitors? A strong marketing message and valuable content will address your audience’s problem and demonstrate how you can solve it. Let’s look at how you can effectively use content to convert more leads into raving fans.

Email Marketing

Email marketing has been around since before the Internet. While it is one of the oldest forms of digital marketing, it still holds a lot of value. Email marketing allows you to reach your audience’s inbox (which everyone has and checks multiple times a day). You can use email marketing to provide prospective and current customers with valuable information and updates on your company while keeping your business top of mind.

Online Advertising

Our motto is, “You have to pay to play.” Search engines have become a competitive battleground for businesses trying to rank at the top. You can drive valuable traffic to your website, increase leads, and make more sales - all with an online advertising campaign.

Online ads provide a cost-effective way for businesses of all sizes to reach targeted audiences. But make sure these ads fit into your marketing strategy, budget and overall business goals.

Social Media

Social media can be a powerful way to get your message across and introduce yourself to new audiences. Now, adding social media to your marketing strategy is not for every business. It is important to understand the goals of your business and your audience. Are they more likely to hang out on LinkedIn or do they endlessly scroll through Instagram? Also, consider how often you want to post and what you want to gain from social media. By clearly laying out a social media plan, these platforms can be an indispensable tool in your toolbox.

Search Engine Optimization

How to rank better on search engines like Google doesn’t have to be a mystery. While it is a competitive atmosphere vying for the top spot in search results, there are actions you can take, on and off your website, to give your business a boost. As SEO experts, we’ve broken down what Search Engine Optimization (or SEO) is and some best practices you can follow to ensure your small business remains competitive online.

Reputation Management

Once you have transitioned a lead into a paying customer, their journey doesn’t end, and your job isn’t over. A review from a happy customer can be a valuable piece of content that you can leverage for your marketing. It has been shown that people trust a stranger's review more than a recommendation from a family member or friend. Let’s take a look at the importance of managing your reputation online and how to get those reviews.