Getting started in marketing can be confusing and even overwhelming. How do you know what works and what doesn’t? Where should you put most of your efforts for maximum results? How do I get started? Well, you have to develop a strategy before you jump into tactics.
Strategy Before Tactics
We are firm believers that to win in marketing, strategy always comes before tactics.
We take the time to understand your business and marketing goals and create a digital marketing strategy customized to your company. Whether it is through Search Engine Optimization, paid online advertising, email marketing or social media outreach, we are able to create a marketing action plan that will attract more customers to your business.
The Small Business Marketing System
We use the following Small Business Marketing System to address the seven areas that every business needs to work on in order to be successful in marketing.
1. Website that builds trust
A website that looks great and attracts customers is the first and most important step in any marketing system. It is the point which all of your other marketing efforts point back to. Your website must build trust and guide your customer’s journey before you can make a sale.
2. Content platform
Another core piece of your marketing system is your content platform. It is the messaging you base all the content you put out, whether it is on social media, email campaigns, or your website. Content is how you attract ideal clients, by focusing on their problems. It is also how you tell your story in compelling ways, which is the solution to your clients’ problems.
3. Search Engine Optimization
Search engines, like Google, are the number one way that customers find small businesses. Improve how you rank on search engines by managing your citations, utilizing the correct keywords and optimizing what is happening behind your website.
4. Social Media Engagement
Social media is a good way to connect with your potential customers, providing them with valuable content and updates on your products or services. Social media can create awareness for your business if utilized correctly.
5. Reputation Management
Reviews unlock how your customers feel about you and reinforce your good reputation. Whether they are reviews on Google, a review site like Yelp, or on your website, they help to build trust with potential customers and define yourself as an authority in your industry.
6. Email Marketing
Once you have earned the trust of your ideal clients, email marketing allows you to build and nurture that relationship - up until the point they are ready to buy. Use email marketing to share targeted and valuable information.
7. Paid Online Advertising
Capture those buyers who are ready to buy through pay-per-click (PPC) ads and create awareness with display ads. In order to promote your business online and provide potential customers with an action, paid online advertising is necessary.