Certified Marketing Manager Program

Running a business is hard. Marketing a business is even harder. Without someone who understands marketing and knows how to create an effective strategy on your team, it gets even more complicated.

Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?”

The Marketing Manager Program is a one-on-one coaching and training system that helps your business build a custom Marketing Action Plan, and train and develop your internal marketing team.

The Marketing Manager Workshop is based on strategy before tactics to ensure you have an effective and easy to follow plan.

The coaching program involves your team (or your marketing coordinator) going through your own marketing audit and developing an actionable plan. Here are some of the things we will cover in the Marketing Manager Program.

Book a free consultation if you would like to learn more about how your business can benefit from the Certified Marketing Manager Program.

Book a Free Consultation

Here’s How Your Team Can Benefit From This Program

  • Provide development and level up your current team
  • No more guessing or wondering what your marketing team should do
  • Finish with a clear and actionable marketing plan

What is Involved in the Program?

Review Your Website

Your website is the foundation of your online presence. Everything you do online should lead back to your website, so you should make sure it looks great and performs properly. Take a step back and review your content, as well as the design and layout.

Audit Your Online Presence

Your total online presence can be overwhelming to review, but we will help guide you through the process to make it less daunting with our program. Let’s take a look at your Google My Business profile and your online reviews.

Are you using analytics and sales tools? How about social media - are you utilizing it properly?

We also check in on your online directory citations to ensure your business information is correct across all platforms. We’ll also explain why this is so important.

All this is covered together with our marketing experts in the Marketing Manager Program.

Take a Look at What Your Customers Are Actually Saying

By listening to your customers, you can really start to understand what is important to them. Take a deep dive into your online reviews and interview your top customers to pull common themes about how they talk about your business. What your best clients say about your business can be used to develop your Core Marketing Message and find out what sets you apart.

Communicate Clearly

Developing an overarching marketing message that clearly explains what problem you solve for your customers will help them and your team. We will help you build your company’s message based on all your research through the Marketing Manager Program.

Where Can You Grow?

At the end of the workshop, you will look internally to see where the most growth potential is and what actions you need to take to improve your marketing and business overall. In the end, you are creating a plan for success.

If you would like to level up your team and have more clarity and control around your marketing, book a free consultation with our marketing experts.

Book a Free Consultation

Certified Marketing Manager Program Outline

The Goal: Develop a Marketing Action Plan based on strategy and research.
The first program consists of 6 modules that cover the following topics:

Module 1: Identify Your Baseline

  • Lesson 1: Introduction to The Marketing Action Plan Course
  • Lesson 2: Conduct an Online Presence Audit
  • Lesson 3: Take the Marketing Assessment
  • Lesson 4: Analyze Google My Business Reviews
  • Lesson 5: Start the Ideal Client Interview Process

Module 2: Differentiate Yourself

  • Lesson 1: Conduct Competitor Research
  • Lesson 2: Develop Ideal Client Personas
  • Lesson 3: Craft 3 Core Message Options
  • Lesson 4: Complete the Brand Audit Process
  • Lesson 5: Start Your Marketing Action Plan

Module 3: Mid-way Coaching Call

  • Lesson 1: Review and Prepare for Coaching Call

Module 4: Content as a Foundation

  • Lesson 1: Audit Current Marketing Channels
  • Lesson 2: Map Out the Marketing Hourglass
  • Lesson 3: Introduction to Content
  • Lesson 4: Outline Two Hub Pages
  • Lesson 5: Develop Your Marketing Action Plan

Module 5: Map Out Your Plan

  • Lesson 1: Map Out Your Editorial Approach
  • Lesson 2: Identify Top Growth Priorities
  • Lesson 3: Develop Your Marketing Calendar
  • Lesson 4: Outline Your Budget and Metrics
  • Lesson 5: Finalize Your Marketing Action Plan

Module 6: Final Presentation

  • Lesson 1: Review and Prepare for Final Marketing Action Plan Presentation