Whether they are positive or negative, reviews remain one of the most effective forms of marketing. A lot of trust is gained when a potential customer reads a review from a previous customer. Reviews help potential customers decide to do business with you. Online reviews can actually give you a head start in your customer’s journey to doing business with you.
Search engines like Google also rank businesses and organizations with more reviews higher in search results.
Managing your reputation online is key to promoting your business. So, by encouraging and responding to reviews, the good and the bad, you can boost your online reputation.
If you need help boost and managing your online reputation, contact EDGE Marketing to see how we can help.