Social media, email marketing, paid ads... everything you do online ends up leading back to your website; it is the centre of your online presence. Now, your website should accomplish a lot, and even more components go into building a website that will market your business. But don’t get overwhelmed, and don’t fear because we have the ultimate guide to building a marketing website! Once you understand the why’s and how’s behind building a website, you will have the ultimate marketing tool at your disposal to grow your business.
Decoding Domains & Hosting
Probably the first thing you should look into when creating a website is making sure your domain (or website address) is available. After all, it’s how you’re found online, so make sure it is optimized for your business and search engines.
Why Do I Need a Website?
With storefronts and all those new online tools like social media, people question the legitimacy and power of a website. Let us show you just how useful a website can be for your business.
How to Improve Your SEO
Sometimes it can be hard to put a finger on search engine optimization - both on what it is and how to improve it. But once you have done some research (keyword research, that is…) and have a better understanding of SEO, you could be at the top of those search engines like Google.
Building a Mobile Responsive Website
More and more people are using mobile devices like phones and tablets to browse the web - including your website. Make sure that your website is able to conform to these smaller screens and the needs of your website visitors. P.S. Having a mobile responsive website also helps you rank better online.
Elements of a Successful Website
There are so many elements that can be included on a website; it can almost be overwhelming when creating a new website or updating your existing one. Just simplify things and focus on the key elements that make up a successful website.
Custom Websites vs Cookie-Cutter Templates
Those cookie-cutter templated DIY websites may be easier to put together, but they are a dime a dozen (or more like potentially 290,000 people with the same website). Your business is unique, and your website should be customized to reflect that. And again, this is another way to rank better online.
Measuring Results With Analytics
Not measuring the performance of your website is much like bumping around in a dark room. You aren’t sure what is working and what you need to fix. However, measuring results with analytics is a great way to see how your website visitors engage with your business.
Getting Started With eCommerce
More and more of your customers have almost come to expect that your products and services are for sale online. With the convenience of online shopping, eCommerce has exploded over the last few years. There are so many easy-to-use tools and resources that you can add products to your website now.
