The Process of Creating a Custom Website with EDGE

What is a Custom Designed Website?

Sometimes cookie-cutter or DIY and template websites just don’t cut it. You could require a different look (one that tens of thousands of other businesses have). You may need unique functionality for your customers to access. You definitely need your website to rank better on search engines. This is where custom designed websites come into play.

Sometimes custom websites get a bad rap; however, they are not nearly as complicated to develop and update as people make them out to be. When you have the right website development company and a user-friendly Content Management System (CMS) there can be a lot of benefits for your business.

Creating a custom website is also made easier with EDGE Marketing as we do all the heavy lifting and build your website based on strategy.

Let’s look at how easy the process of creating a website with EDGE is.

Why a Custom Website Is Beneficial

When you weigh custom designed websites against DIY or cookie-cutter website, there are a lot of benefits.

No matter how many website templates are created, there are still hundreds, if not thousands, of other websites using that same theme. With a custom built website, you can be sure that it is custom designed and one-of-a-kind. A custom built website is also designed to match your existing brand and your vision.

With a custom website, it is possible to integrate unique features that your customers need. This could include features such as a customer portal, event bookings and more. If your prospective customers find your website helpful, they will be more likely to stick around and potentially do business with you. And In the end, it is your customers that are the ones who use your website.

There is also a benefit to working with a web design agency that understands the ins and outs of both websites and online marketing. That way, we can expertly combine the two to help benefit your online presence.

What’s more, Google ranks custom websites better.

Part of Your Marketing Plan

At the core of every project should be your marketing strategy.

Your website is the center of your online presence and marketing efforts. Everything you do online should lead back to your website; whether you need a landing page for paid online ads or you are promoting your products and services through email marketing, your customers all end up back on your website. While your website is important, it is still a tactic. Before you start building a website, you have to start with strategy.

We take the time to get to know your business and your goals. We look at your current marketing efforts, both off and online; this helps to ensure that your website aligns seamlessly with what you want to achieve.

Strategy, Design and then Coding

The steps involved in an EDGE website project are simple. While websites can seem complicated, we want to make the process as easy to understand and enjoyable as possible. You become a valuable member of our team throughout your website project. We value your opinions and support throughout the website development process.

We start with a kick-off meeting. There we get to know about your business, your vision for the website and who your customers are. This stage also helps us develop a sitemap for your website. A sitemap is essentially the blueprints for the website, laying out all the necessary pages.

Once you have approved the sitemap, we move into design. Our design team factors in your existing branding and vision for the website. Once we have a website design that we believe will appeal to both you and your customers, we share the design with you. Again, we look for your approval before we move the design into development.

All the pieces start to come together when we move into development; desired functionality, the approved sitemap and web design go into the developed website. This is also the technical part where our knowledgeable team does their work. All our websites are built on a content management system that is easy for your team to update down the road.

Before your website goes live, we ask you for your final stamp of approval. We want to ensure the design, content and functionality match the goals we established at the beginning of the project.

And just like that, your website is live for your customers to find out more about your business and to get in contact with you.

Features Included in Every Website Project

For your website to provide you with the best return on your investment, there are features that are included in every website EDGE creates.

  • Mobile responsive
    • Your website’s features, like the text and photos, adapt to fit any size screen to prevent your customers from getting frustrated.
  • Domain and hosting support
    • Domains and hosting are not only something that can be complicated, but it's also difficult to remember to renew them. You won’t have to worry about that with EDGE’s support.
  • Optimized for search engines
    • We incorporate SEO, or Search Engine Optimization, through different features like keywords and technical tools to help your website rank better online.
  • Easy to make edits
    • The content management system we use to build our websites makes it easy to make updates right on the page. Plus, we provide training and support with all our website projects.

So, are you interested in a custom built website for your business or organization? Schedule a free, no obligation meeting with our team to learn more about working with EDGE.

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Posted: August 16, 2022