Make Paid Social Ads Work for Your Small Business
This post walks small business owners through making paid social work on a modest budget: knowing when to boost a post versus build a campaign, what to spend while you're still testing, the problem-solution-action framework behind ads that actually convert, and the three numbers worth watching before you decide a campaign isn't working.
How to Turn Old Contacts Into New Sales Through Email Reactivation
If you aren't using your client email list to maintain business relationships, you are missing a key piece of your marketing potential. Learn from marketing expert Tyler Pearson how to put your email list to best use.
The One Thing Missing From Your Website That's Costing You Leads
If your business isn't driving leads, you've still got options. Get tips from EDGE expert Mark De on how to generate sales with secondary calls-to-action on your website
How to Start Making Videos for Your Business (Even If You Think You're Not Ready)
Is your business using video to reach new customers? Get practical tips on what to film first, how to improve quality on a budget, and when to bring in a professional — with insights from professional videographer Stuart Reece.
