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Our Strategy First Engagement service takes the guesswork out of marketing. We dive into understanding your business, your audience, and your competition. We also create a content platform for your business, including a core message. By the end of our process, you'll have a clear, actionable plan to elevate your marketing.
During this meeting, we’ll learn about your business, your current marketing efforts, as well as your future goals and objectives.
We take an in-depth look into your total online presence, including your website, social media and Search Engine Optimization to pinpoint where improvements can be made to boost your visibility.
We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses to create comparisons on how you can stand out.
Let us have a chat with your current clients to discover your most effective competitive advantages. This will also allow for a different perspective on your business. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will attract the right clients.
We’ll regroup to discuss our findings and present your core messaging. This ensures we’re on the right track and aligned with your vision.
Based on our research, we’ll build a content strategy using our “hub” pages approach that will allow you to map out 3-6 months of content — keeping your marketing efforts consistent and effective.
Using our proprietary Marketing Hourglass system, we will help you create a roadmap of suggested marketing tactics for each phase of the customer buying journey: know, like, trust, try, buy, repeat, and refer.
From our research and an audit of your existing marketing and online presence, we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
Finally, we’ll present everything we’ve discovered and recommend. You’ll get a clear strategic approach and a roadmap to follow. Plus, you can choose to have us train your team or handle the implementation for you.
In just 30-40 days and three meetings with our team, you’ll have a strategic plan designed to attract your ideal clients and grow your business. Let’s make your marketing strategy stress-free and impactful. Reach out to us today to start putting strategy first.
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Unit 1, 4725 - 49b Avenue, Lacombe AB |
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