Custom vs. Template Websites: What Works for Your Business?

In the digital marketplace, your website isn't just a virtual business card; it's the cornerstone of your online presence. However, as a small business, understanding website development can be overwhelming. You just know you need a website that looks and works great, but as you start to dig into the process of developing a new website, there are so many options—perhaps too many.

The biggest factor you should weigh is whether you are going ahead with a custom website or a templated website. Choosing the right approach can impact your position on search engines, lead capturing and the overall success of your company.

Let's dive into the differences between custom and template-based website development and why custom websites may be the best option for your business.

What is Custom Website Development?

Creating a custom website development is like tailoring a suit for your business. It involves designing and developing a unique website from scratch. Custom web developers, like EDGE Marketing, build your website from the ground up without using any templates or ready-made graphics. Everything from the messaging and design of the buttons to the sitemap and additional functional forms can be created to align with your branding and the goals you set for your website.

With a custom designed website, your business can benefit from:


You have the freedom to design every element, ensuring it resonates with your brand and audience. You can create a unique and tailored website that represents your brand's identity and connects with your target audience.


As your business expands and your customer base grows, your custom website can evolve to accommodate new features and functionalities. This flexibility allows your online presence to keep pace with your company's development.


A custom website is designed and built to seamlessly change layouts based on screen sizes. As a bonus, Google gives a higher ranking to mobile-optimized websites. This means that having a website optimized for mobile devices provides a better user experience and positively impacts search engine rankings.

Your website

You own your custom website. You don’t have to worry about the template design going defunct or paying a monthly fee to a website provider.

Understanding Template-Based Website Development

On the flip side, template-based website development offers pre-designed templates or themes for quick deployment. You can sift through a list of website template options, and with a couple of clicks, you can have a new website. While it's cost-effective and saves time initially, templated websites come with limitations. There may be a wide selection of templates to choose from, but you’ll find that hundreds, if not thousands, of other businesses may have the same website as you, making it difficult to stand out.

Key Differences Between Custom and Template-Based Websites

Design Flexibility and Brand Identity

With a custom website, the design possibilities are limitless. You can create a visually impactful and memorable online presence that reflects your brand and the interests of your target audience. In contrast, template-based websites often are a dime a dozen and fail to showcase your brand's personality effectively. You just blend in with the crowd.

Scalability and Customization

Custom websites are scalable and capable of adapting to your business's changing needs. A custom website offers tailored solutions, whether you’re adding customizable forms, strong Calls to Action (CTAs), or seamless ecommerce integrations. On the other hand, templates may restrict customization, holding back your long-term growth potential.

Performance and Optimization

Custom websites can be fine-tuned for optimal performance, speed, Search Engine Optimization (SEO), and user experience. This level of optimization is tailored to your specific business requirements, ensuring the best performance possible. Templates, while functional, may not always offer the same level of optimization, affecting site speed and SEO rankings.

Maintenance and Support

Custom websites offer ongoing maintenance and support - especially with EDGE. They are easier to update, maintain, and troubleshoot, ensuring your website stays efficient and secure. On the other hand, template-based websites may require more technical knowledge for maintenance, especially if customization beyond the template's capabilities is needed. Often, these template builders do not offer support past the website launch, leaving you alone to deal with any issues.

Why Custom Websites Are Better for Businesses

Custom websites are often the preferred choice for businesses looking to make a lasting impact online. They offer design flexibility, scalability, performance optimization, and easy maintenance. As you consider your website development strategy, remember to align it with your specific needs, goals, and budget.

Ready to grow your online presence with a custom website? Contact EDGE Marketing & Design today for expert guidance and custom website development services. Let's build a website that exceeds your business expectations.

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Posted: April 16, 2024