Blog Topic: Online Marketing

Paid ads are the fastest way to get your products and services in front of a buyer. Here's how to use them properly.

In 2025, clarity beats cleverness. This article unpacks why today’s most effective websites and marketing campaigns don’t just look good—they tell a story your audience actually cares about. Learn how to shift from feature-focused messaging to customer-first storytelling that positions your business as the trusted guide. Discover how to identify your clients’ pain points, frame them with empathy, and offer a clear path to results. Whether you're in construction, services, or B2B sales, EDGE Marketing &…

Your business delivers exceptional value. Your solutions make a real difference for your clients. But if your lead capture process consists of a generic "Contact Us" form that doesn’t go anywhere and an unqualified email list, you're losing valuable opportunities before they even reach your sales team.

Developing a strategic marketing plan must always before implementing tactics. Let's get into some of the key questions your business must answer to create an effective roadmap for their marketing efforts and avoid wasting resources.