The EDGE Marketing Blog, Page 3

Your business delivers exceptional value. Your solutions make a real difference for your clients. But if your lead capture process consists of a generic "Contact Us" form that doesn’t go anywhere and an unqualified email list, you're losing valuable opportunities before they even reach your sales team.

You've invested in a great website, but somehow, it feels like you're whispering in a crowded room. Your competitors are showing up in search results while your site sits quietly on page four (let's be honest, nobody scrolls that far). If this sounds familiar, you don't need a website redesign; you need an SEO audit. Think of it as a comprehensive health check for your digital presence. Transform your website from overlooked to outstanding.

Developing a strategic marketing plan must always before implementing tactics. Let's get into some of the key questions your business must answer to create an effective roadmap for their marketing efforts and avoid wasting resources.

There are three critical elements that you can't afford to ignore when it comes to your website: User Experience (UX), Credibility, and Engagement. Let’s break these down.