The Challenge
Mountain View Precast had always let its product speak for itself. For years, marketing was handled in-house, squeezed in between the demands of running a growing operation.
The MVP team was asking questions that a lot of business owners also do:
- "We know we do great work, so why aren't more people finding us?"
- "Our competitors seem to show up online everywhere. How do we compete with that?"
- "We don't have time to manage our marketing AND run the business. Where do we even start?"
Without a strategy or a dedicated system behind it, their digital presence wasn't reflecting who they actually were: a company with the team and capability to be the go-to name for precast in Alberta.
The Solution
Before any design work or content was created, EDGE took the time to understand Mountain View Precast's business, including their markets and clients, to identify the real opportunity. That foundation shaped everything that followed.
Website
A professionally designed, brand-consistent website that positions Mountain View Precast as an established industry leader and clearly communicates its products, project capabilities, and geographic reach across Western Canada.
Branding & Graphic Design
Developed cohesive visual identity materials that reflect the company's professionalism and scale, giving Mountain View Precast a polished look that matches the quality of its work.
SEO & AIO
Built the website with search engine optimization from the ground up, targeting the terms that precast buyers and commercial contractors are actually searching. Ongoing SEO and AIO continue to put Mountain View Precast in front of the right people.
Social Media
Created a consistent content calendar that balances organic, value-driven posts with strategically boosted content. The social media content focuses on educating their audience on the advantages of precast, showcasing completed projects, and building credibility.
The Results
These numbers represent contractors and developers who found Mountain View Precast, learned what they do, and took the next step on their precast superstructure project.
9,000 visitors
Nearly 9,000 people visited the Mountain View Precast website to learn more about their products and how to request their services. Website traffic more than doubled year over year.
2,600 found MVP searching on Google
Over 2,600 of those visitors found them through a Google search without any paid advertising. That's the result of building a website and content strategy designed to get found.
Top 10 results
Mountain View Precast now shows up on the first page of Google for the searches that matter most to their business. They’re ranking in the top 10 for 14 out of 15 tracked search terms, with an average position of 4th.
4x more likely to visit the website
MVP’s Google Business Profile is performing well above the norm. When people find Mountain View Precast on Google, they're nearly four times more likely to visit the website than they are for the typical business; it’s a strong signal that their brand presence is making the right impression.
1,500 people engaged on social media
Over 1,500 people interacted with their content across LinkedIn, Facebook, and Instagram, demonstrating that it is engaging and valuable. LinkedIn has become a particularly strong channel, driving the majority of that engagement and growing a follower base of over 440 industry contacts.
Ready to See What a Real Marketing Strategy Can Do for Your Business?
If your marketing has been running on effort rather than a system, it's time to change that. Book a free consultation with EDGE, and let's look at where you are, where you want to go, and what it takes to get there.
