The Challenge
Building a law practice is hard. Building one without a strong digital presence is harder. People searching for a family lawyer are often going through one of the most stressful periods of their lives. They need to find someone they can trust, fast. If you're not showing up when they search, you don't exist.
Phypers Law needed a complete foundation: a brand people could recognize, a presence people could find, and a lead capturing system that would turn online visitors into consultations.
The Solution
Rather than jumping straight to advertising, EDGE started with strategy. It was important to understand Phypers Law's ideal clients and the markets they serve across Central Alberta. Everything built after that was designed to support long-term, compounding growth.
Branding
Our design team created Phypers Law's brand identity from the ground up, including a logo, brand elements, and a colour palette that communicate professionalism and approachability — two qualities that matter when someone is looking for a family lawyer.
Website
The website we designed and developed puts the brand to work, giving Phypers Law a professional online home that clearly speaks to who they are and makes it easy for potential clients to take the next step.
SEO & AIO
Every page of the website started with search engine optimization built in and is continually optimized so that people searching for family law help in Central Alberta find Phypers Law at the top of their search results without relying solely on paid ads.
Google Ads
Our team launched targeted advertising campaigns to generate immediate visibility and consultation inquiries while the organic presence continued to build. This strategy ensured Phypers Law was always top of mind.
Lead tracking with Easyleads CRM
With direction from the client, we set up a CRM system to capture, track, and follow up with every inquiry, so no potential client fell through the cracks.
The Results
Within two years, Phypers Law went from no online presence to one of the most visible family law firms in the region through a targeted marketing strategy developed by EDGE Marketing & Design.
13,000 individuals looking for legal support
Over 13,000 people visited the Phypers Law website, and monthly traffic more than doubled year over year as their reputation grew.
3x more results
The number of people finding them through Google search nearly tripled year over year, driven entirely by organic search efforts.
Top 3 in search results
Phypers Law now shows up in the top 3 on Google for the searches that matter most, with 36 of 37 search terms we’re tracking ranking on the first page of Google results.
147,000 people reached
Their Google ads reached over 147,000 people across Alberta, and those ads performed significantly better than the typical law firm. People were more likely to click through to the website to learn more, and Phypers Law reached potential clients at nearly half the industry average cost.
1,000 calls made & tracked
Across all four locations, over 1,000 people clicked to call Phypers Law directly from Google — without even visiting the website — making it easy for them to get in touch with a family lawyer.
1,000 contact form submissions
Nearly 1,000 people filled out a contact form on the website. These were real prospective clients taking the first step toward a consultation.
Ready to See What a Marketing Strategy Can Do for Your Business?
Whether you're starting from scratch or trying to get more out of what you already have, EDGE can help you build a presence that works. Book a free consultation and let's map out what's possible.
