The Challenge
When Vibe Drive approached EDGE, they were struggling with the fact that not enough people knew they existed.
As a smaller company in a market dominated by larger, more established brands, Vibe Drive was a drop in the bucket in terms of brand awareness. Every dollar spent on marketing had to count.
They needed a strategy that would build visibility across North America, put their products in front of the right buyers, and do so efficiently enough to grow without outpacing their cash flow.
The Solution
EDGE built a full-funnel marketing approach designed to stretch every dollar as far as possible, putting Vibe Drive in front of buyers across Canada and the United States.
Website
EDGE designed the website to be competitive with top brands in the industry, giving Vibe Drive a professional, credible presence that reflects the quality of their equipment and makes it easy for buyers to explore products and request a quote.
SEO & AIO
We optimized the site to show up in Google searches across Alberta, Canada, and the United States, so buyers actively looking for vibrating post drivers can find Vibe Drive without relying entirely on paid advertising.
Google Ads
A multi-channel paid advertising strategy was launched across search, display, and video. This strategy allows us to reach buyers at every stage, from the first time they hear about Vibe Drive to the moment they're ready to buy.
Email Marketing
Regular email campaigns kept Vibe Drive connected with their growing audience of contacts and prospects, and built familiarity and trust over time.
Print & Graphic Design
When Vibe Drive needed to leave something behind for potential customers to remember them, our graphic design team developed brand-consistent print materials to support trade shows and sales conversations in the field.
The Results
Over a two year span, Vibe Drive's digital presence grew from limited to impossible to ignore. Here's what that looks like:
68,000 people interested in Vibe Drive visited the website
Over 68,000 people visited the Vibe Drive website. These were equipment buyers from across North America exploring their products.
4,300 customers looking
for a quote
Their most popular product pages each drew thousands of visitors — the Badger, MX Puma, Pole Cat, and Timber Wolf pages all saw thousands of visits, with over 4,300 people navigating to the quote page, showing real purchase intent.
5 million eyes on their ads
Vibe Drive's ads were seen over 5 million times across North America, and over 70,000 people clicked through to the website to learn more.
Exceeding industry average
Their search ads outperformed the industry average. People clicked on Vibe Drive's ads at a higher rate than on comparable equipment companies' ads, while reaching each of those buyers at a fraction of the typical cost.
400,000 video ad views
Nearly 400,000 people watched a Vibe Drive video ad, putting the product in action in front of a massive new audience at a remarkably low cost.
6,500 potential buyers captured
Over 6,500 potential buyers entered their pipeline through quote requests, contact forms, and webchat, including over 500 people who requested a quote directly.
Ready to See What a Marketing Strategy Can Do for Your Business?
If you have a great product and not enough people know about it, that's a problem we can help solve. Book a free consultation with EDGE, and let's talk about how to get you in front of the right audience efficiently and without getting ahead of your cash flow.
