Blog Topic: Online Marketing, Page 10

Getting started with a solid marketing plan can be difficult and even overwhelming. There are thousands of resources out there with many different opinions and recommendations. But which one do you choose to follow? Your business is unique so you have to be sure that you are focusing on the right marketing approach instead of wasting your money on tactics and advertising that does not work. We have worked with hundreds of small businesses, and more often than not, marketing is the least understood component…

We are excited to share the news of our new Certification and Membership in the Duct Tape Marketing Consultant Network. By becoming a member of this network, we now have access to extensive marketing resources which we can use to support your business’s marketing efforts. We are also connected to over 130 other agencies and consultants that offer small business marketing services to their clients.

With the amount of messages that the average person receives a day (roughly over 3,000 commercial messages each day) it can be difficult for our messages to make it through. We really only have a few seconds to pique consumers’ attention enough for our message to resonate and to stick with them. With so many messages coming through it is only natural for the brain to block most of them out to protect itself from an overload. In those few seconds you have to communicate simply and clearly what you do.

Almost every business owner that I have met over the years is always looking for more clients and more work. Ok, there are exceptions to every rule but overall, businesses are always looking to make their next sale. This makes sense because all businesses need customers and sales to be able to survive. It is great to have a customer buy from you the first time they find out about you, but often does that really happen? Yet, many businesses go after this (small) group of potential clients.