The EDGE Marketing Blog, Page 1

The One Thing Missing From Your Website That's Costing You Leads

If your business isn't driving leads, you've still got options. Get tips from EDGE expert Mark De on how to generate sales with secondary calls-to-action on your website

May 29, 2026 | By: Mark DeWit
Posted in: Business Marketing, Website Design & Development

How to Start Making Videos for Your Business (Even If You Think You're Not Ready)

Is your business using video to reach new customers? Get practical tips on what to film first, how to improve quality on a budget, and when to bring in a professional — with insights from professional videographer Stuart Reece.

April 23, 2026 | By: Peter DeWit
Posted in: Creative & Graphic Design

What AI Search Actually Means for Your Online Visibility

Are your goods or services showing up in AI conversations? Get the scoop on how to capture high-intent, ready-to-purchase leads from the likes of ChatGPT, Gemini, and other AI platforms with tips from Haytham Mahir.

March 26, 2026 | By: Haytham Mahir
Posted in: Search Engine Optimization

The Real Cost of a DIY Website (And When to Call in the Pros)

Building a website yourself comes with unseen costs. Our developer, Jason, presents things for you to consider before you tackle a website on your own.

February 24, 2026 | By: Jason Neal
Posted in: Online Marketing, Search Engine Optimization