The EDGE Marketing Blog, Page 14

We are excited to share the news of our new Certification and Membership in the Duct Tape Marketing Consultant Network. By becoming a member of this network, we now have access to extensive marketing resources which we can use to support your business’s marketing efforts. We are also connected to over 130 other agencies and consultants that offer small business marketing services to their clients.

With the amount of messages that the average person receives a day (roughly over 3,000 commercial messages each day) it can be difficult for our messages to make it through. We really only have a few seconds to pique consumers’ attention enough for our message to resonate and to stick with them. With so many messages coming through it is only natural for the brain to block most of them out to protect itself from an overload. In those few seconds you have to communicate simply and clearly what you do.

Almost every business owner that I have met over the years is always looking for more clients and more work. Ok, there are exceptions to every rule but overall, businesses are always looking to make their next sale. This makes sense because all businesses need customers and sales to be able to survive. It is great to have a customer buy from you the first time they find out about you, but often does that really happen? Yet, many businesses go after this (small) group of potential clients.

Being found online when customers are looking for the product or service you offer is one of the biggest challenges for most businesses. If they can’t find you online you don’t exist.