Target Your Online Audience
Are you paying too much for online advertising without seeing results? Are your competitors outranking you online? Online advertising has been growing exponentially over the last couple of years and there are good reasons for this. Most people spend more time online and less with traditional media such as tv, magazines, and newspapers. Most people will use Google Search to find almost any product or service. The power of online advertising (e.g. Google Ads, Facebook Ads) is that you can target your…
The Value of Creative Media in Campaign-Based Marketing
We’ve all seen the advertisements—on TV, bus benches, billboards, and online—“Call or Click Before You Dig”. In April of 2018, the Alberta Common Ground Alliance (ACGA) approached Edge to run a marketing campaign to promote a bill currently in legislation. The goal of the campaign was to encourage stakeholders within affected industries to visit a micro- website, which directed them to send a pre-written letter of support to their local member of parliament.
Putting Marketing to Work with EDGE Design
Last year, you may have noticed something fresh around here. We've updated our logo, and our name has changed-- from Edge Design Solutions to EDGE Marketing & Design Inc. We felt that it was time to give ourselves an edge up in our own marketing plan, and these changes better-reflect who we are. The new name helps describe what we have been doing for years: helping small businesses and organizations grow--with creative design and marketing.
Mobile Responsive Websites That "Respond" to Your Clients
Today’s internet is fresh, clean, and responsive. Tablets and smartphones have become incredibly popular platforms for web browsing. But, what is a responsive website and how does it really impact your client's online viewing experience?
