Blog Topic: Business Marketing, Page 9

When it comes to the topic of Search Engine Optimization, there is a lot of confusion about what this really means. Let’s demystify what Search Engine Optimization (or SEO) is and what it isn’t. We’ll take a look at what factors may be putting your business at the top (or maybe even the bottom) of search engines like Google. Read more in our latest blog.

Running a business is hard. Marketing a business is even harder. Without someone who understands marketing and knows how to create an effective strategy on your team, marketing gets even more complicated. So, have you been thinking of levelling up your marketing and even building an internal marketing team? Find out how in our latest blog post, along with more information about our new Marketing Manager program.

Getting started with a solid marketing plan can be difficult and even overwhelming. There are thousands of resources out there with many different opinions and recommendations. But which one do you choose to follow? Your business is unique so you have to be sure that you are focusing on the right marketing approach instead of wasting your money on tactics and advertising that does not work. We have worked with hundreds of small businesses, and more often than not, marketing is the least understood component…

With the amount of messages that the average person receives a day (roughly over 3,000 commercial messages each day) it can be difficult for our messages to make it through. We really only have a few seconds to pique consumers’ attention enough for our message to resonate and to stick with them. With so many messages coming through it is only natural for the brain to block most of them out to protect itself from an overload. In those few seconds you have to communicate simply and clearly what you do.