Blog Topic: Business Marketing, Page 11

For most of us, working on our business instead of in it has always been a challenge. We get so caught up in the day-to-day operations and working on a never-ending to-do list. We went into business because we are good at something and we want to work for ourselves instead of ‘working for the man’. Being good at something, however, does not mean other people will automatically find out about us or about our business. Marketing is the # 1 challenge for small businesses, but without letting people know about…

Google has become the go-to when it comes to searching for products and services. As a matter of fact, Google estimates 1.17 billion people use their search engine on a daily basis. (statista) From a business point of view, coming up on the results page when people search for related products or services is very important, especially with all the noise from other competitors online. The following are 5 main factors that will determine how your advertisements rank, and ultimately who will come out on…

We’ve all seen the advertisements—on TV, bus benches, billboards, and online—“Call or Click Before You Dig”. In April of 2018, the Alberta Common Ground Alliance (ACGA) approached Edge to run a marketing campaign to promote a bill currently in legislation. The goal of the campaign was to encourage stakeholders within affected industries to visit a micro- website, which directed them to send a pre-written letter of support to their local member of parliament.

Today’s internet is fresh, clean, and responsive. Tablets and smartphones have become incredibly popular platforms for web browsing. But, what is a responsive website and how does it really impact your client's online viewing experience?